2025 Well Aware Gift of Water Unwrapped

We were honored to once again partner with Well Aware on a fresh, digital take of their Gift of Water Gala in December 2025. This two-week fundraising campaign was executed across multiple social media platforms and through targeted email marketing, extending the reach and impact of the traditional gala experience.

The campaign celebrated the impact of the 2024 Gala, reinforced the urgency and importance of the 2025 fundraising efforts, highlighted the life-changing power of access to clean water, and honored the 2025 Geoffrey S. Ryder Ambassador of the Year, Greg Godkin.

Our team collaborated closely with Well Aware across sponsorship strategy and fundraising, silent auction execution, event systems, and the development of a comprehensive social media plan. Together, we delivered a cohesive digital campaign that resulted in providing clean water for life to 5,875 people in communities across East Africa.